By Martin Moore
According to unique study, this publication disputes the suggestion that details administration is a up to date phenomenon. It lines its origins to the interval 1945-1951, whilst the post-war Labour govt, and its media architect, Herbert Morrison, moved from an idealistic dedication to open communique in the direction of the pragmatic courting with the media with which we're now accepted. within the procedure this executive laid the principles for the politics of spin. This ebook is indispensible to an figuring out of ways modern governments converse.
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Extra resources for The Origins of Modern Spin: Democratic Government and the Media in Britain 1945-51
Yet each department found it difﬁcult to accept that its own information was less important than that of another. The COI lacked the authority to distinguish between them. This led to increasing demands for more Ministerial management and direction. What to tell the people: the limits of communication As the departments were busy pursuing their own publicity agendas it was also becoming clear that not only did these need some coordination, but they required some guidelines. For example, how to commu- Idealistic Intentions: Striving to Speak to the People 31 nicate new legislation.
But in November 1943 Radcliffe broke sharply with Bracken. ‘I believe these activities [information services] have been beneﬁcial’ he wrote to his Minister, ‘and I would not be surprised to ﬁnd that the balance of popular approval was in favour of their continuance. 16 Radcliffe must have known that Bracken would not agree with his new perspective. 17 He did not approve of Radcliffe’s change of heart. But it so happened that Sir Alan Barlow, the veteran Treasury mandarin, was at the time already reviewing the machinery of modern government.
42 The tricky questions of which facts and how they should be conveyed that so exercised subsequent governments did not arise. Neither did the even more apposite question of whether the public would take any notice. Morrison’s conviction that communication could be mechanical was borne out by his plan for restructuring the information services. 43 He felt ‘it should be kept on a light rein, free from over meticulous Ministerial control’. He thought the Opposition would also ﬁnd it much more difﬁcult to attack the information services without a clear Ministerial target to aim at.